Happy almost New Year! We hope that you’ve had a successful and prosperous 2019 growing your cleaning business.
As we get ready to close out 2019 and look toward the New Year, we have put together a summary of key cleaning trends we expect to see in 2020:
The Cleaning Industry is Growing.
According to the Bureau of Labor Statistics, the cleaning services industry will have a job growth of 10% through 2026, exceeding the national average growth rate for all industries. So we are optimistic that 2020 will be a good year to be in the cleaning business!
Facility Managers are Increasingly Outsourcing Cleaning to Outside Vendors.
A statista report asserts that in 2018, only 15% of facility managers outsourced cleaning services, but that percentage jumped to 24% in 2019.
Facility managers commonly tell us that they outsource cleaning work in order to realize cost-savings and so that they can transfer the liability and insurance that comes with the cleaning work to the outside vendor.
Online Reputation Management is Becoming More and More Critical.
How frequently do you read the reviews left by your customers? Around 91% of consumers either occasionally or regularly read reviews online, and 84% trust reviews online as much as those from recommendations from friends and families.
Your company’s online reputation plays a big role in your ability to win customers, and this will continue to be true going forward. Encouraging your delighted customers to leave reviews and diplomatically responding to negative reviews will help you strengthen your company’s online reputation and brand.
Customers are Expecting More Transparent and Eco-Friendly Cleaning Products.
A recent study found that 79% of consumers believe that it’s important for cleaning products to have their ingredients clearly listed, and environmental concerns influences product buying decisions for around 45% of consumers. As you think about how to remain competitive in 2020, you may want to consider offering green cleaning services as an option for your customers.
At ACTION Unlimited Resources, we offer industry leading facility maintenance and commercial cleaning products. Our team looks forward to partnering with you to grow your cleaning business in the new year, and we wish you a happy holiday season!
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